A diversity of people and ideas. coupled with free and open discourse, lays the foundation
WHY BITM
Rebranding
Overview Of The Event:
The activity ‘Rebranding’ engaged participants in crafting strategies to revitalize and reposition brands in competitive markets.
The event was organised on 6/09/24 Where students got awareness that Rebranding is the process of redefining or altering a company’s image, identity, or market positioning to better reflect its goals, values, or competitive stance. This transformation can involve changes to the brand's visual identity (logos, colours, and typography), messaging, or overall strategy. Rebranding is a powerful tool for organizations seeking to evolve in response to market demands, internal changes, or competitive pressures.
