Dr. Janet Jyothi Dsouza

Professor and Head Department of Management Studies

Welcome to the MBA Department at Ballari Institute of Technology and Management (BITM), where excellence meets opportunity. As the Head of the Department, I am thrilled to present an overview of our esteemed program and its distinguished achievements. Our department proudly boasts several accolades, including being ranked as the 35th Top B-School in the South region by BW Business World and securing the 88th position among Top Private B-Schools nationwide. Additionally, our dedication to academic excellence has earned us the 189th spot among All India Top Private MBA Institutions according to OUTLOOK 2023, along with rankings in the top 50 within the South Zone by both OUTLOOK and THE WEEK.

At BITM, we offer a comprehensive range of specializations designed to equip our students with the skills and knowledge necessary for success in today's dynamic business landscape. From Data Analytics to Logistics & Supply Chain Management, Marketing, Finance, and Human Resource Management, our dual and core specializations cater to diverse career aspirations. Our department prides itself on fostering strong industry and international
connections, with strategic partnerships established with renowned institutions such as Dr.Seotomo University, DHAKA University, QSpiders Bangalore, and Expertons Bangalore. We prioritize the holistic development of our students by offering a range of industry- relevant certifications in collaboration with esteemed organizations. Through partnerships with Infosys Spring Board, SWAYAM IIMB, Google - Coursera, IIT Guwahati, and POWER BI, our students gain access to cutting-edge training in areas such as emerging technologies, data analytics, digital marketing, and business intelligence. These certifications not only enhance students' academic credentials but also equip them with practical skills and industry-recognized qualifications, preparing them for successful careers in today's competitive business environment. At BITM, we are dedicated to providing our students with the tools and resources they need to excel and thrive in their chosen fields.

Our department organizes visits to prominent industry players, including Mahamanav Ispat Pvt. Ltd., JSW Cements and Raichur, Ballari & Koppal Districts Co-op. Milk Producers Societies Union Ltd. (KMF). Additionally, students have the opportunity to explore Kirloskar Ferrous Industries Ltd. and Dodla Dairy Pvt. Ltd. Etc., These visits offer invaluable experiences, allowing students to witness firsthand the operations, processes, and management practices within diverse sectors. By bridging the gap between theory and practice, our industrial visit program equips students with practical knowledge and industry insights, complementing their academic learning and preparing them for successful careers in the dynamic business landscape. Introducing our comprehensive suite of software solutions tailored to meet the diverse needs of modern professionals: the Capital Line Database for stock market research, coupled with our innovative English Worth software designed to enhance soft skills and provide advanced placement training. At the heart of our offering is the Capital Line Database, a powerful tool equipped with cutting-edge features to facilitate in-depth stock market research. With access to extensive databases, real-time market data, and sophisticated analytical tools, users can

conduct thorough analysis, track market trends, and make informed investment decisions with confidence and precision. I invite you to explore the myriad opportunities available within the MBA Department at BITM and join us in shaping the business leaders of tomorrow.

Contact us

Office:08392-237166

Mobile: 9845353293

E-Mail-ID: janetjothi@bitm.edu.in

 

Values and Core Principles

The culture of the Institution is a shared system of values, beliefs, and attitudes that shapes and influences behavior. The culture is determined through the organization from top to bottom and from generation to generation. We must live our values to continuously improve. We define our culture by seven core operating principles that guide us through our planning. While these principles do not in themselves define a strategy, a successful plan requires adhering to them.

• Focus on Students: Our primary mission is not only to educate students in their chosen disciplines, but also to inspire them to become innovators, leaders, and positive contributors to society.
• Strengthen Faculty and Staff: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
• Foster Leadership and Ethical Decision-Making: The faculty inspire and direct all we do academically, from basic education to discovery and the creation of new concepts, systems, and products. The staff delivers our administrative services and partner with the faculty to ensure an excellent student experience.
• Commit to Diversity and Excellence: If we are to both remain relevant and attract the highest caliber of students, faculty, and staff, we must ensure that our TEAM is inclusive and open to all viewpoints. A culture of excellence must pervade the university in both academic and non-academic areas.
• Focus on Resource Management: The financial well-being of the institution is critical for our success. We will embrace responsibility-centered management to achieve financial strength and expect that all members of the BITM TEAM, including alumni, are responsible for enhancing our resources.
• Engage Alumni: Our greatest legacy is our alumni and their many contributions to business and society. We will celebrate their many achievements as a foundation of the BITM story. We will engage our alumni in planning for the future of BITM and rely upon our alumni for their involvement and philanthropic support in the execution of this plan.

Programme Educational Objectives (PEO's):

1. To provide the students with inter-disciplinary Management concepts to solve complex and dynamic real-world business problems.
2. To develop leadership, critical thinking, teamwork, and communication skills among the graduates.
3. To imbibe the graduates with professional ethics and value for lifelong learning and career enrichment.

Program Outcomes (PO's):

Program-specific outcomes

• PSO1: To develop and demonstrate skills and competencencies by integrating financial models
  to resolve unprecedented challenges.
• PSO2: To demonstrate knowledge, skills and strategies to design effective marketing
  capabilities in the real world environment.
• PSO3: Ability to manage the human capital and ensure effective HR audits for building
  competitive business.
• PSO4: Ability to develop appropriate approaches, techniques and strategies by integration of
  various factors in designing optimal solution for logistics and supply chain business
  environment.

CO's Data

List of cases published by Faculties 

View List

(i) Whether to Terminate or provide support by Dr.Anupama B

The objective of the case is to give a clear picture of HR's role in the organization. The case has been built up around an issue of transforming efficient employees into inefficient because of personal reasons. The case will compel students to think from the perspective of Employees and Employers and analyze the situation objectively to come out with an appropriate solution. The case has also put light on the Employee Assistance Program to be adopted to retain the efficiency of the employees.

(ii) Case study of Women Entrepreneur by Dr. Javed Kalburgi & Prof. Girish Kumar K

Entrepreneurship is not limited to only men, in todays 21st-century women are more dominant in all the areas the case highlights about two successful ladies in the business. The reason to teach these cases is to bring highlights to our students that women's power can change various business scenarios.

(iii) A Study of the importance of Business Communication in the Hotel Industry of Hampi, Ballari by Dr. M Javed kalburgi & Prof. Deepika GS

The Idea of writing the case came during my visit to Hampi, and how Communication Plays a vital role in tourist areas like Hampi which is situated in Hospet, North Karnataka, as most of the foreigners are the target customers in the hotel's industry at Hampi, English Communication plays a very important role. So I felt like sharing this real-time case on generalized experiences & sharing with students. I felt this case can lead to a good discussion on increasing work motivation & implementing effective communication skills within the students.

(iv) Liquidity and Profitability of Jindal Steel & Power Limited- A Case Study by Prof. Devika Rani P & Prof. M.Farzana Begum

While teaching the students how to interpret the financial statements and letting them realize the importance of financial statements of any organization, we felt the need for developing a case on liquidity and profitability of JSPL. Because, analysis of financial statements, such as any other financial and economic analysis is an activity to be performed consistently by any company wishing to develop.

(v) Jeevajala - losing its strength  A Case Study by  Prof.  Kavita C Achchalli,

The inspiration for the case came from a friend who shared the story of labor problems in his water mineral plant situated on the outskirts of the city. He experienced labor problems when the production increased due to an increase in demand additional laborers are hired from the nearby villages of the plant on daily wages. I converted the conversation with my friend into a problem-solving case. The issues in the case were absenteeism, demographic factors of the plant location, and how to reduce the absenteeism of employees.

(vi) Teacher from Academics to Business---Dr.Shaheeda Banu S & Dr.Javed Kalburgi

The opportunities still exist in abundance it's quite challenging but its still possible to profit in the face of them. This case study reveals how a determined Teacher started her Cart under the name MCQ Street vendor Cart. In this case study, students will discuss the characteristics and challenges faced by a woman entrepreneur.

(vii) Non Performing Assets in Indian Banking Industry- A Case Study by Dr. Janet Jyothi Dsouza & Prof. Dinesh K

This case discusses the issue of high NPAs in the Indian banking industry. It covers in detail the various NPA of Commercial Banks, Public sector Banks, Private Sectors Banks, and Foreign Banks in India. Non-performing assets (NPAs) in the banking sector can severely affect the economy in many ways. If NPAs are not properly managed, it can cause financial and economic degradation which in turn signals an adverse investment climate. In this case, the NPAs of the banking sector and their effect on the economy and for the banking industry is discussed with MBA students a for better understanding of the NPA concept.

(viii)  Surya Tiffins - Ghar ki Yaad delayed by Dr.Shaheeda Banu S & Prof. Deepika GS

The inspiration to write the case came from a friend who shared the story of how his personal and financial status chanced from a comm. Cart Tiffin seller to a Proprietor of a big hotel in the center of the city and how his another friend helped him financially to come up in life with the caliber and competencies that an individual possess I just gave a framework to the conversation that I had with my friend into a problem-solving case. The issues in the case were though some individuals have core competencies and caliber financial support will not be there. In this case, we not only witness ethics, humanity but also the enterprising skill of an individual.

(ix) SEZ its linkages in Development of Jeans Manufacturing: Exclusive focus on Ballari City by Dr. Christopher Raj. D

In the path of economic development Jeans manufacturing at Ballari city has earned its lucrativeness by the virtue of its garment industry as the occupation of Ballari citizens, it has paved a path in attracting the administrators in considering Ballari cluster of Jeans manufacturing as SEZ preference. In this back drop, the importance of case study for academics will prove to be valuable, in understanding the factors for market identification and development, cluster development and expansion of the market, production, and marketability.

(x) The influence of Job enrichment leads to employee Empowerment by Prof. Immaculate Kirthika

While teaching a course on Human Resources, students were finding difficulty in understanding the concepts of Job enrichment and employee empowerment. The case studies from textbooks where complex, Therefore the idea of creating a small & simple case study came into mind which would help the students understand well.

(xi) An inner conflict an entrepreneur between ethics and profits -A case study by Prof. Pavan Kumar S S

The insistence of this case study is to indicate that tycoons face ethical problems and these quandaries be able to be resolved using several ethical prototypes. Mr. Aravind is in the business of manufacturing Jeans & cotton trousers manufacturing. Can we reduce the quality of product for better profitability? And evade disbursing taxes for dropping the cash flows? When majority of the units are doing this practice, how to stay ethical and profitable at the same time is the question on the horizon in his mind. This case study was applied in the class room situation and the author found active participation by the management students. The teaching transcripts supplemented by the case study point toward the issues and likely means of dealing with those issues. The case study illustrates that it is possible to stay ethical and profitable at the same time and these two need not be mutually exclusive objectives for an organization.

(xii) Claim settlement in Life Insurance- Prof. Renuka .S

This case is a situation where a person has taken a life insurance policy, during the time of emergency wants to claim it back. But the insurance company will reject the claims stating the reason that the reason for claiming the insurance is not covered in the policy which he has taken. He appeals several times with all proof of documents, but no use of it. Finally the client takes the issue in front of insurance ombudsman.

(xiii) Tata-Corus: A case of corporate wedding by Prof. Dinesh K & Dr Janet Jyothi Dsouza

Tata Steel (part of the Tata Group based in India) acquired the Anglo-Dutch steel firm Corus for US$11.3 billion this was the biggest acquisition by an Indian firm and synergy forecast up to $350 million in savings after about three years from synergies in procuring materials, in marketing and in shared services. Tata Steel will finance this deal through “Own funds and Debts. $ 3.45 Billion by Tata Steel, $ 6.5 Billion from ABN AMRO, Credit suissee, and Deutsch Bank (Debt financing), $ 1 Billion by Tata sons and rest from additional Credit facility. This case open up for the students to give their opinion whether Did Tata Steel overpay for acquiring Corus? What is the long term possibility of realizing proposed synergies?

(xiv) Customer Relationship Management Practices in select organized Retail Outlets: A Case Study of Ballari City by Prof. Ravi kumar J S

This case study addresses the need of CRM Practices in Selected organized retail outlets in Ballari city and discusses strategies adopted. Understand the contribution of CRM of the retail outlets with respect to its objectives. The aim of this case study is to find & identify these issues impact on customer expectations through implemented CRM retail outlets which can improve the relationship with customers.

(xv) Case Study on Cinderellas Market Success Story by  Prof. Divya Bharathi,

Tax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems. In this scenario Cinderella toys business had faced few challenges in establishing their brand in the market. In this regard the students will learn the product launch, various branding positioning strategies, marketing strategies to promote Cinderella brand into the market. This case is basically covering the marketing management, strategic management and integrated marketing communication concept and subject.

Cases Taught by Faculties

(1) Managing a Family Business (Entrepreneurship Development)

Family business case studies help students learn about real family business situations, match concepts and theories to problems and test their own reactions to case situations. Family business cases are challenging to analyze because they typically cover not only business issues, but ownership, and family topics as well.

(2) New Food Product (Entrepreneurship Development)

New product development is vital for the future of the food industry. This lays the ground in which effective design of a practicable plan and its implementation helps the process of food development. Tasks like processing and manufacturing, sorting, blending, grading, and packaging are paramount in ensuring the food produced attains its competitiveness in the market segment.

(3) International Corporate Finance by Madura (Financial Derivatives)

Description: Balde, Inc needs to order supplies 2 months ahead of the delivery and considering an order from a Japanese supplier and that require two choices: Purchase two call options or Purchase one futures contract. As an analyst for Blade, you have been asked to offer insight on how to hedge. This case helps students to apply the concept hedging through various choices available and decide the feasible solution.

(4) Case Problems in Finance (Financial Derivatives)

Description: Sally Jameson, an MBA from Harvard Business School has landed the first job offered by Mr Marks at Telstar a multinational company. On the first day of the reporting to the company Sally and Mr Marks had conversation regarding compensation for her performance linking to the stock options. This case open up for the students to evaluate the choice open for evaluating between cash or stock option.

(5) HSBC Bank (Banking and Financial Services)

This case is designed to provide information related to HSBC Bank with a focus on innovative products. This bank was selected for case analysis to analyze the effects of recent changes on commercial banks based on its representative character i.e., HSBC Bank- which is a foreign bank.

(6) State Bank of India (Banking and Financial Services)

The purpose of this case is to know the importance of sophisticated or high technology for improving the customer service, productivity and operational efficiency of SBI bank. This case is an outcome of the effort to document the effect of globalization on commercial banking and discuss the key facts based on the comparison of services offered by leading bank of our country i.e., SBI.

(7) Indian Refrigerator Market (Marketing Management)

India's Refrigerator market estimated at Rs. 2750 Cr. is catered mainly by 10 brands. The annual capacity is estimated at around 4.15 million units is running head of demand of 1.5 million. As there is a demand and a surplus supply, all the manufacturers are trying out for new strategies in the market. In this regard this case is taught to the students to make them understand the STP, New product development and Marketing mix concepts.

(8) Video Screen in Super Market (Marketing Management)

In this case study how video screens are used in super market as a promotion tool to attract the customers attention and creating awareness is been discussed. Also how digital signage and sign boards in retail change will give a better customer experience is discussed. Here students can learn the retail assortments, techniques and tactics used by them.

(9) Evaluation of Projects (Project Appraisal Planning & Control)

The important investment criteria are classified into two broad categories  discounting criteria and non-discounting criteria. A familiarity with these criteria will facilitate students an easier understanding of costs and benefits, risk analysis and cost of capital while evaluating the optimal project. This case looks at how investment appraisal is done in practice.

(10) Enterprise Risk Management at Deutsche Post DHL (Risk Management and Insurance)

The case study discusses how Deutsche Post DHL, the worlds leading logistics group in terms of revenue, managed its enterprise-wide risk. The case study provides the students a fundamental understanding of the different kinds of risks faced by the company and how it proactively managed these risks.

(11) Job Description of an Assistant (Recruitment and Selection)

The case talks about the job analysis which provides essential inputs required to effectively carry out HR function - Recruitment and Selection. The case helps the students to understand develop the skills of analyzing a situation and solving the problem at hand.

(12) Which is more important - Recruiting or Retaining? (Recruitment and Selection)

The case talks about the role and responsibilities of employees, interpersonal relations between/among the employees and how they affect the employees of the organization to quit or stay with the organization. With this case students can understand what is important – recruiting or retaining? And it leads to a good discussion among the student.

 (13) The case for Remedial Training (Learning & Development)

The case helps the students to understand the relationship between job standards, employee performance and training need analysis based on the performance appraisal. It makes the students to understand what is low performance? How a manager /supervisor needs to look into such situations and how to improve the performance of the poor performing employees through monitoring of employees and remedial training programme.

(14) Poor Sanjay! (Learning & Development)

The case was chosen as it throws light on training programmes. The case helps students to understand the role of a manager /trainer who needs to supervise the work of his subordinates / trainees and train them to perform the assigned job efficiently, what kind of training should be conducted for sales persons as effective learning depends on kind of training (on-the-job or off-the -job).

(15) Hilton Hedge Using an Interest Rate Swap (Financial Derivatives)

Description: Hilton Hotels disclosed in December 31, 2002, we had a derivative contract that swaps the fixed interest payments on our $375 million 7.95% senior notes due 2007 to a floating interest rate equal to the six-month LIBOR rate plus 415 basis points. It had issued fixed-rate senior notes that made semi annual payments based on the 7.95% coupon. Hilton wanted to take advantage of the low interest rate environment and swapped their fixed interest payment for a floating-rate payment. The swap used is traded OTC. In this case study, This case give the exposure of application of swap contract and its operation and how this helps in hedging the risk during the uncertain period and balance the cash flows.

(16) Student Educational Loan Funding. (Abridged) (Financial Derivatives)

Description: Harvard Business School offering the Schools student Educational Loan Fund (SELF) an tax exempt offered in the past with variable rate loan and now proposed a new policy under this students would receive monthly fixed rate loans. Rick Melnick as Associate Director of Financial Management need to decide among the alternative available, including Swaps, caps. Floors and swaption and also consider the looking into the economic and other business criteria.

 (17) The Wrong Job (Organizational Leadership)

The case deals with promotions and employee performance after promotion, how the change of job (promotion) affects the employee performance, impact of work environment on performance, employee dilemma to express rejection of accepted promotion. The case helps to understand that promotions get us opportunities for learning and career development and ultimately leading to develop skills for becoming a leader.

(18) Fish out of the Pond (Organizational Leadership)

The case talks about the groups  group formation, types of groups at workplace, supervisor and subordinate relationship, supervisor motivating/encouraging subordinates to work with dedication. Managing group/team is one of the qualities required to lead a group/team.

(19) Policies and Performance appraisal  (Strategic Talent Management)

The case is about performance appraisal and talks about the organizational politics. The case throws light on employees trying to build pro and anti-groups for personal benefits, superior and subordinate relationship, appraisal methods, and organizational politics, appraisal based (superiors performance appraisal by subordinates) promotion. It also leads to a good discussion on performance appraisal methods.

(20)HRD Culture at CICSO System (Strategic Talent Management)

The case throws light on various HR policies and practices of the organization and how these practices are able label it as one of the best place to work and attract able employees in the competitive business world. Attracting and retaining able employees is the base of strategic talent management. It also talks about how present HR practices need to be changed to be in the race in changing business environment/ market situation.

(21)Portfoiio section made easy (Investment Management)

Radiant securities a financial services company has given the task of financial planning for the investment of Rs100, 000 for a client by considering the following investment alternatives: T-bills, different set of equity stocks with different probability. This case open up the basic inputs for constructing portfolio and choice of better portfolio selection.

(22) Choice of Investment between Risky & Risk free stocks (Investment Management)Mr Pawn Garg approached for professional advice on investment on equity stocks .The case discuss about the likely future returns and risk on the proportion of investment and recommend the alternative investment plans by having the different combination of different asset class and on the objective of the client.

(23)Glenwood heating Inc. Vs. Home eaters Inc. (Accounting For managers)

This case was part of classroom discussion to explain better about the Financial Chapter Analysis. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship & Projects

(24)Bier Haus (Accounting For managers)

This case was part of classroom discussion to explain better about the Accounting Concepts & Conventions. It gives them an insight of different tools used and analysis of financial statements and also the interpreting the same which will enable to use it while perusing their Internship & Projects

(25) Commissioner of Income Tax Chennai Vs Ajit Kumar (Tax Management)

This case was part of classroom discussion to explain better about the Depreciation concept. It gives them an insight of Section applicable for depreciation and the consequences to face if no proper method is employed assessing the depreciation value.

(26) Sourastra cements ltd Vs Supreme Court (Tax Management)

This case was part of classroom discussion to explain Capital & Revenue expenditure and receipts. It gives them an insight of understanding the different dimensions of dealing with varied expenses and their effect in the Direct taxes.

(27) MM Forgings Vs ACIT  (Madras High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from business/ profession computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from PGBP in the Direct taxes

(28) PP Menon (Kerala High Court) (Direct Taxes)

This case was part of classroom discussion to explain the provisions of income from Capital Gains computation. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from Capital gain and also varied exemptions available in the Direct taxes

(29)Aditya Landlord case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income from House property and capital gains. It gives them an insight of understanding the different sections applicable and their effect on various components while computing income from CG & HP in the Direct taxes

(30) ITAT Ahmadabad case (Direct Taxation)

This case was part of classroom discussion to explain the provisions of income tax It gives them an insight of understanding the different sections applicable and their effect on various components while computing income in the Direct taxes

(31)The impact of GST on Municipal Finances in India: A case study of Mumbai  (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of GST in a municipality and its importance. It gives them an insight of understanding the different sections applicable and their effect on various components while computing taxes

(32) Apar pvt Ltd and others Vs. Union of India and others on 17th October  (Indirect Taxation)

This case was part of classroom discussion to explain the provisions of customs duty and its importance in detail. It gives them an insight of understanding the of import duty, payment aspects etc.,

(33) Mini case on Capital Budgeting (Financial Management)

The finance Manager has to undertake various financial decisions namely financing decision, investment decision and dividend decision for carrying out the business activities. It is evident that some of the methods and techniques are helpful for the managers which assist them in taking right decisions, capital budgeting techniques helps the finance manager to decide the timing of investment, to decide the feasibility of the project and to know the internal rate of return. In order to give a practical exposure to students and how the activities are carried out the present case is discussed.

(34) Mini case on EBIT-EPS Analysis (Financial Management)

The main objective of every firm is to earn profit and maximize the wealth of shareholders. To fulfill the objective, the Finance manager makes financial planning and analysis which includes the process of budgeting, analysing and forecasting the financial data which can help the organisation to be aligned to its financial goals and also to support strategic business decisions of the company. It also helps an investor to know if the company is stable and profitable enough for investment. EBIT-EPS analysis gives a scientific basis for comparison among various financial plans and shows ways to maximize EPS. Hence, EBIT- EPS analysis is a tool of financial planning that evaluates various alternatives of financing project under varying levels of EBIT and suggest the best alternative having highest EPS and determine the most profitable level of EBIT. The case helps students to determine the level of EBIT for which EPS will be highest and decide the best financial plan.

(35)Kentucky Fried Chicken (KFC) (Legal and Business Environment)

As a part of discussion on the topic legal environment for the subject Legal and Business Environment, the case study on KFC was given to students for discussion to understand the various provisions of the act and the legal aspects involved for violating the rules made by the Indian Food and Drug Administration.

(36) Equity Stock Investment: Professional Management Services (Investment Management)
The case illustrates the equity valuation process and discusses how to analyze the equity stocks for the different dividend policies of the company. The case explores students to understand the concept of equity stock valuation and it application of different models based on the policy decision of company on its earnings announcement and decide on the investment decision by arriving at intrinsic value

(37)Selection of optimal option strategies (Investment Management)

The case open up for the different possible investment strategies keeping in view about the future uncertainties and providing the suggestion for the balancing and rebalancing of portfolio based on the performance of the stocks in the past ,present and possible future growth.This case provide inputs for students in applying the concept of portfolio management strategies in terms of active and passive portfolio management strategies.

(38) The Rs.2800 Crore Enron-sponsored Dabhol Power project in Maharastra (Legal and Business Environment)

The case discusses the installation of power project in Maharashtra.  The installation of the plant was opposed by few political parties as installing the plant would harm the society and environment. To give exposure to students on social, environmental and political aspects the case was discussed.

(39)Discounted Cash Flow (Corporate Valuation)

Value of an asset is a future cash flow it can generate discounted at an opportunity rate that reflects the risks of the asset. Thus, the discounted cash flow method is widely used to estimate the true value of an asset. It helps in taking good investment decisions by comparing its fair value with current stock price. The case was discussed with students to give them practical knowledge of how these techniques are carried out.

(40)Economic Value Added (Corporate Valuation)

Economic value added attempts to understand whether a business creates sufficient surplus to cover the cost of its capital or to fulfill the shareholder expectation into value creation. The concept of EVA is better than that of the concept of accounting profit as a tool of value creation because it considers the overall cost of capital. This case study on EVA helps students to ascertain cost of capital and determine EVA which gives them knowledge about how these will enhance shareholder.

(41)Vodafone Essar Limited  Zoozoos (Integrated Marketing Communication)

In this case how Vodafone entered into the market with its attractive unique campaigns and was successful in attracting the customers, importance of using brand endorsers to promote the brand and impact of successful campaign on profits, revenues, growth of the company is discussed in detail.

(42)Perform and Perish (Integrated Marketing Communication)

In the above case the importance of product or service efficiency and effectiveness is explained. If your products are not performing well and if effective promotions and advertisements are not done, if you are not unique, innovative and updating yourself you will be perished. Also in order to achieve the efficiency of manpower and in case of issue providing training to the employee to enhance the performance is discussed.

(43) Hero Honda Motors Limited- Ratio Analysis (Accounting For Managers)

Hero Honda motors Limited motor cycle manufacturing company in India. The financial statement of this company is taken for the analysis. The following ratios have been asked to analyse.

• Return on Investment
• Solvency
• Liquidity
• Resources Efficiency
• Profitability

Further the students have been asked to find out the market price of the shares

(44)Financial Statement Reporting (Accounting For Managers)

To enrich the discussion on financial statements the annual reports of Tata motors has been given to students to discuss the following aspects.

• The need for conceptual frame work for financial statements
• Why the statements like directors report, chairmans statement are not considered in financial statements?
• What is the purpose of preparing CSR reports?

(45) Short Circuit Electrical Company - EPS, DPS AND D/P Ratio (Advanced Financial Management)

Short Circuit Electrical Company is one of the market leaders in electric product manufacturing. The company EPS have been impressive for more than 10 years and management is giving adequate dividend to the shareholders. During the year 2009-12 faced downward trend and Sharpe decline in EPS. The company is following the stable dividend policy. The students have been asked to analyse the impact that the dividend decision may have on the market position of the company

(46) Sunlight Industries Ltd-Account Receivables (Advanced Financial Management)

Sunlight Industries Ltd manages its account receivables internally by its sales and credit department. The company finances it investment on debtors through mix of bank credit and own long term funds. The cost of credit is 12 and 15 percent respectively. In order to unburden the management with debtors the company examining the feasibility of outsourcing its factoring services for managing receivables. The students have been asked to examine the feasibility of outsourcing the factoring services.

(47)ARCO Chemical Worldwide Strategy (International Financial Management)

ARCO Chemical Company had less successful product line in domestic market during 1980. The company entered into global market and it did well in global market. During the face of business it face stiff competition from competitors such as Dow chemical. In response the company set up some production facilities and joint ventures and strategic alliances. In July 1988 ARCO Chemical was acquired by Lyondell Petrochemical. In this case the students have discussed the following points

• Company rationale for globalization?
• What advantages has ARCO realized from global operations?
• What are the threats have arisen from ARCO globalization efforts?
• How the globalization affected and been affected by industry consolidation?

 

(48) Chaithra Enterprises-Small Scale Industry (International Financial Management)

Chaithra Enterprises is a small scale industry. The company got a order from Japanese supermarket chain, requesting him to quote the price in Yen for supply by Bijapur style Kasuti embroidery inset. Samples should be sent immediately. The students are asked to have the discussion on following points

• What price should be quoted for immediate payment
• What interest rate over the above price will you quote for the payment due on the 90^th and 180^th days?

(49)BhartiAirtel Limited (Integrated Marketing Management)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bhartiairtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(50)Zomato Online Delivery (Integrated Marketing Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(51) Personal Effectiveness: A Case Study (Personal Growth & Interpersonal Effectiveness)

Many of us do not know whether we are effective or ineffective, even if we know that we are unable to perform still we do not know where to improve and how to improve. This case will help individual to evaluate themselves and find a self-solution to become effective personally. So I have taken this case study as discussion in classroom

(52) Enterprise Builds On People (Human Resource Management)

Certain interesting insights on strategies used in the case were appropriate to explain students. Therefore, the case was discussed in the class.

(53)Which is more important-Recruiting or Retaining? (Human Resource Management)

The idea of choosing the case was because of the comparison used in the case was simple and relevant to the syllabus.

(54)Calculating ROI on Content Marketing (Digital & Social Media Marketing)

The objective of the case study is to make the students the significance of Content Marketing and its terminologies. Students were able to know how to use words while writing Content for online Marketing

(55)Harris Teeter Case Study (Digital & Social Media Marketing)

National grocery and pharmacy chain Harris Teeter approached us to help them boost visibility in social media. The challenge in this case was the fact that there wasnt much room for error. Grocery businesses have razor-thin profit margins, which means that every dime they invest into marketing needs to have a strong likelihood of producing a return. Theres not much to waste. Students were able to know the strategic ways applicable in social media.

(56) Sunflower Incorporated (Organization Change and Development)

The failures towards the change program in this case where challenging and created enthusiasm to solve the case in the classroom.

(57) A Case Study in the Indian Electricity Market (Organization Change and Development)

The subject related topics was more relevant in this case and therefore the case was discussed in the class.

(58) The 007 Car is here (Managerial Economics)

This case talks about the Auston Martin Car which is a luxurious car. This is an example for Exceptions to Law of Demand. This case is explaining the Snob Appeal in exceptions to law of Demand. Here students are asked to draw hypothetical demand curve by detailing the Veblen Goods.

(59) Automobile industry in India: New production paradigm (Managerial Economics) This case deals with the production function with economies of scale. How is the growth in Maruti Udyog Ltd in relation to production at different stages. Using the economies of scale how the advantages can be taken in the production in a manufacturing unit is explained in the case.

(60) Bharti Airtel Limited (Consumer Behaviour)

In this case study the advertisements, promotions, budgeting, expanding strategies as well as global exposure attained by Bharti airtel limited is discussed. How to influence young generation to penetrate into the market is also mentioned where STP is also covered.

(61) Swiggy Online Services (Consumer Behaviour)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

(62)Dabur India Limited: Growing big and global (Managerial Economics)

This case talks about the objectives of the firm. Dabur concentrated initially on Profit maximization, later on went on for growth maximization. The case explains the concept of growth maximization application to Dabur India Ltd. Finally it is concluded that growth maximization has to be concentrated for the achievement of profit maximization.

(63) Nokia - The Qwerty Way (Managerial Economics)

This case deals with theories of firm. In this it is explained about the steps by Nokia in order to maximize its growth and profit maximization also. Nokia stands as an example to strive to stick in the growing competition in market under new technological innovations.

(64) New Food Product (Marketing Management)

In this case while starting a new business or launching a new product, how the business proposal, business plan and marketing plans are designed before and after entering into the market, How to create awareness about the products/services is discussed with the students and it also helps them in designing marketing strategies to enter the market and compete with competitors.

(65) Luggage becomes a Lifestyle Statements (Marketing Management)

Travel is a part and parcel of todays life. It may be a business travel, a family holiday trip, pilgrimages, vacation in native place or a close cousins wedding and travelling goes on. How the various luggage brands creates a brand unique identity and use the various branding strategies to compete with the competitors and lead the market is been discussed.

(66) Dabur India Ltd (Public Relations)

The objective of handling the case study is to make students understand on the philosophy of the company in terms of its work culture and keeping up its corporate profile. Every corporate company has to maintain effective communication as a part of its public Relations. Analysis of the case aims at making students to understand on communication strategy, company adopts to communicate with its external and internal stake holders. On the basis of the information provided in the case, students are asked to perform SWOT of the company and understand on the concepts of Key performance areas & Employee Stock option plan. Along with these, students are also asked to formulate communication strategies that to be adopted by the company in the crisis situations in order to maintain its relations with its publics in good tune.

(67) Turning customer complaint to customer delight (Public Relations)

The objective of explaining the case is to make students understand on importance of maintaining relationship with consumers to keep up the good will of the company in the market. One of the important functions of public relations professionals is to maintain good relations with the stake holders internally and externally. Case has been built up with the issue of increasing complaints from the customers because of improper services and even complaints from employees because of over scheduling of the work. Students are asked to come out with possible solutions and strategies to solve the issues relating to the complaints.

(68) Marketing and Distribution of Mushroom (Supply Chain Management)

Mushrooms are known to be the best alternative food for vegetarians. In order to sell mushrooms in a very big way all over India since Mushrooms have a great market potential and is also a perishable food a case was taught in the class where students were taught about the distribution and supply chain process to be used for different type of products.

(69) Garnier Promotional Strategies (Supply Chain Management)

Since the launch of Garnier Fructis in the year 2003, it has been a favorite hair care brand among millennial aged 18-32 years. In this regard they wanted to expand there customer base and wanted to increase the brand equity and performed various promotional activities and events to succeed in the market. Here students can learn various promotional tools its usage and importance for succeed in the market.

(70) Maybelline Advertising Strategies (Integrated Marketing Management)

In this case the success story of Maybelline and its journey of promotions and importance of loyalty among consumers and usage of events to promote the brand or a product is been highlighted. Case enhances the student knowledge with respect to various integrated marketing communication tools.

(71) Marketers Bid Too Woo Women (Marketing Management)

In this case the women empowerment and how marketers should tap the potential women segment whose disposable incomes are more with women specific policies, insurance, lifestyle products, banking services etc. Marketing strategies to influence the women segment buying behavior is discussed.

(72) Managing Family Business (Strategic Management)

In this case how being an entrepreneur and coping up with the challenges and still trying to maintain the reputation and taking family business to the next level has been discussed. This case helps students in designing the strategies at different situations to survive in the market, attract the customers, take their business to the next level and also how to expand the business and succeed is taught.

(73) Case on Zomato Online Delivery (Strategic Management)

In this case how Zomato penetrated in the market with a first mover advantage and later how did they expand their business and compete with the competitors like swiggy, foodpanda, uber eat etc. and fought to capture the market share is been discussed. Hence students were taught how a firm can take advantage of the first mover advantage and penetrate into the market and if they are not proactive competitors will eat away their market share and how to tackle such situations are discussed.

LIST OF NON-TEACHING STAFF
Non-Teaching Staff
S. No	Name	Designation	Gender	Qualification	Experience (In Months)	Currently working with institution?	Joining Date	Leaving Date
1	Mr. Essamuddin	Lab Assistant	Male	B.E, CSE	48	YES	2/12/2019	---
2	Mr. Shivaraj Kumar JHM	Attender	Male	SSLC	168	YES	8/8/2010	---
3	Mahesh V	Attender	Male	SSLC (ITI)	01	YES	2/5/2024	---

Strategic priorities

To achieve our vision, we have identified three major strategic priorities for the Institution. Each is aligned with our mission. The goals outlined later are based on these priorities.

1. Ethical and Value-Based Management Education.

We must differentiate our education from that offered at similar technology-oriented Institutes to give students a compelling reason to attend BITM. In addition to discipline-specific expertise that is equivalent to or better than that of the best private technological Institutes, we must add unique ethics and value for our graduates to be successful after graduation. We must include knowledge from business, psychology, design, and law in general education. As a private Institute, our goal must be to deliver an education that prepares our graduates for a successful life to contribute in their field the first day after graduation and 20 years later and to obtain leadership positions.
We must emphasize and build upon our strengths and develop a unique collaboration between professional ethics and our traditional values.

2. Conducive Environment for Developing Leadership Qualities.

Leadership is the ability of an individual or group of individuals to lead, guide or influence another group of people or an organization. We at BITM encourage our students for having a clear vision to lead and to achieve their organizational goals by providing a conducive environment, skills, and guide and nurture in their academic pursuits to attain excellence.

3. Culture of entrepreneurship and research excellence

Institutions are defined by research excellence. To be nationally and internationally recognized, we must choose interdisciplinary research themes that will distinctively define BITMs research position.
Our focus will be to produce employable graduates who have discipline-specific expertise and who are also known for their ability to create, innovate, initiate, and lead.

1. Manav  HR Lab
2. Maverick Marketing Lab
3. Finwhiz  Finance Lab
4. Big ants  Movie club.
5. Knowledge caf knowledge sharing center
6. We Care- CSR imitative
7. 3 Bay News Room

SN	Name of the Laboratory	Carpet area (sq.Mt)	Lab / Major Equipment
1	Computer Lab	88.54	60 Nos. Intel Core i3 3.30 GHz, 320 GB HDD, Monitor, Keyboard, etc.,

Sl.No	Name of the faculty	Academic Awards/Rewards	Year
1	Dr. Christopher Raj D	World Education Congress Awards, 12th Edition in function held in Taj MG Road named “Karnataka Education Leadership awards 2023” for Best Professor in Management Studies.	2023
2	Dr. Divya Bharathi	Women of substance award 2023 was organized by She inspire magazine & Hypedge, awarded international award as “Excellence in Education”, New Delhi.	2023
3	Dr. Divya Bharathi	Received Best Presenter award in a 3 rd International conference on advances in engineering & technology-ICAET 2023, organized by RSP Conference Hub, Coimbatore.	2023
4	Dinesh K & Dr Janet Jyothi Dsouza	Case study Competition organized by AMITY University, awarded First position in the competition.	2022
5	Dr. Shaheeda Banu.S	Best Teacher Award by ICFAI Business School, The ICFAI University, Dehradun on 03/09/2021.	2021
6	Dr Janet Jyothi Dsouza	AIMS International Outstanding Young Woman Management Researcher Award- AIMS International and IIM Kozhikode.	2020
7	Dr.Shaheeda Banu S	Leadership ICON awards in the education Category as Most Promising Professor of Management in Karnataka by Brand Opus on 15.08.2020.	2020
8	Dr.Shaheeda Banu S	Fellowship of MTC Global, Bangalore in the year Sept, 2019, MTC, Global, Bangalore.	2019
9	Dr. Divya Bharathi	Young Women in Management by Venus International Foundation, Chennai in the year 2019.	2019
10	Dr.Shaheeda Banu S	Best Educationist Award by International Business Council, New Delhi, in the year 2017.	2017
11	Dr.Shaheeda Banu S	Distinguished Teacher Award by MTC Global, Bangalore in the year 2017.	2017

ACADEMIC YEAR 2020-2021
SN	Event details	Date	Resource Person With Designation	No of participants
1	4 day student webinar series 2 on Overview of financial market	01/03/2021 to 04/03/ 2021	Dr. V. Aditya Srinivas, Chief operating officer & Chief economist, Bombay stock exchange brokers forum, Mumbai(India)	150
2	International webinar on leadership & happiness	06/05/2021	Wesel Dema, Program officer, Gross National Happiness Centre, Thimphu, (Bhutan)	100
3	3 days International webinar on Building International Partnership in an unpredictable Global Environment	8/05/2021 10/05/2021	1.Wafaa Saad Senior Trade Adviser Energy UK Dept for International Trade British Embassy (Cairo) 2.Prof Anand Agrawal President, BlueCrest University, (Ghana) 3.Cecilia de la Garza Martinez Rector, Universidad Polytechnic De Ramos Arizpe Coahuila, (Mexico)	180
4	webinar on Basics of financial planning	19/06/2021	Namrata Arora, Director for Business Development- Knowise learning academy Bangalore (Karnataka)	100
5	20 days online certification course on Digital Marketing	25/06/2021- 14/07/2021	Prof. Bholanath Dutta Founder- President, MTC Global, Bangalore	52
6	Webinar on Stock Market Prosperity in association with National Skill Development Corporation	5/07/2021	Mr. Venakata Shri Harsha MD & CEO of SHINE PROEJCTS, Hyderabad.	90
7	Webinar on Transition: Academia to Industry Preparedness	17/07/2021	PrashanthRamdurg Director Sales @Sales Force	100
8	National Level Webinar on Place Decisions: Path towards Success in Marketing	21/07/2021	Dr. Rajesh Kumar Pandey Faculty at SSR IMR, Silvassa.	20
9	Student Webinar on Gamification of  Finance	21/09/2021	Dr Shika Gupta Financial Expert, AWOKE India, Security Market Trainer(SMARTs),SEBI	100
10	Webinar on Mutual funds and Career opportunities Post COVID-19	13/11/2021	Mr. Suhas Rajput Empannelled Trainer at BSE/NSE	85
11	Three days international FDP on ICT integration in teaching and learning process	16 Sept 2021 to 18th Sept 2021	Dr. Mujtaba M. Momin, Dr. Shrinivas V.K, Dr. Jay Singh Dr. Shaheeda Banu	70
12	One day webinar on Transition Academia to Industry Preparedness for MBA students	27th July 2021	Mr. Prashanth Ramdurg Director Sales, Platform Solutions	100

 

Sl No	Date	Name of the event	Resource person	Event co-ordinators	No of Participants
1	07/12/2020 to 11/12/2020	Five Days International academic Summit Building Global workforce with Academic Excellence	Dr Meithiana Indrasari, Dr Yadavalli Basavaraj, Dr Safaa Shaaban, Dr Dileep Kumar M.	Prof. Kavita C.Achchalli Prof. Devika Rani P. Prof. M.Farzana Begum Prof. Deepika G.S.	400
2	04/12/2020	One Day Online webinar Agile Entrepreneurship: The New business brains for Success	Poonam VK, Sama Jashnani, Aradhaya Malhotra the USA	Dr.Christopher Raj D. Prof.Immaculate Kirthika Prof. Deepika G.S.	143
3	20/7/2020 to 23/07/2020	A four days online training on -Overview of Financial Markets	Dr. V AdidyaSrinivas  Chief Operating Officer and Chief economist BSE MUMBAI	Dr. Janet JyothiDsouza  Prof.Dinesh K	250
4	17/07/2020 to 18/07/2020	National Level FDP  on Investing With Confidence	Dr. V AdidyaSrinivas   Chief Operating Officer and Chief economist BSE MUMBAI	Dr. Janet Jyothi Dsouza   Prof. Dinesh K	250
5	1/6/2020 to 03/06/2020	Webinar on-Revisiting Management during COVID-19 crisis: Challenges and Opportunities	Dr. Janet JyothiD Souza   Dr Shaheeda Banu   Dr. Christopher   Faculty DMS BITM	Prof. Dinesh K   Prof. Ravi Kumar J S	165
6	11/06/2020 to 13/06/2020	A three days webinar on  Overthrown the challenges evaded in the pandemic scenario	Mr. Beerappa U   Mr.Rakesh S   Ms.Sonia Mane  Ms. ShilpaGangavati   Alumni DMS BITM	Dr.B. Anupama   Prof. Renuka S   Prof. Devika Rani P	243
7	5/6/2020 to 6/6/2020	A two days quiz on Environment, GK, Sports, Cinema, economy, and taxation- Lets Kwiz Up (on the occasion of environment day)	Departmental Program For Undergraduate Students	Prof Renuka Prof.Pavan Kumar S S Prof.Kavita Prof. Md.Farzana Begum Prof Deepika	200
8	20/5/2020	Online webinar on “Covid 19 impact on business and post covid 19 career growth opportunities	Mr.V.Velu HR Manager Tata Motors Dharawad works	Prof. Immaculate joseph kirthika   Prof.Arjun Rao   Prof.Girish Kumar K	62
9	29/02/2020	SAMIDHA- One-day Management fest-Abhivrudhi	Departmental Program For Undergraduate Students	Prof Pavan Kumar S S   Prof.Girish Kumar K	128

Department of Management Studies BITM has organized an FDP On Quality Assurance in Higher Education In association with MTC Global.


Under the Banner Center for Management Development and Research (CMDR) with Centre for Industry Interaction (CII)  BITM organized One-day Faculty Development Programme on Quality Assurance in Higher Education on 21st August 2017. The Resource Person:

1. Prof. Bholanath Dutta

Founder &  President 

MTC Global: A Global Think Tank in 

Higher Education, ISO 9001: 2008

Partner: UN Global Compact I UN Academic Impact

Bangaluru 

Prof.Dutta spoke on the topic of Higher Education and the benefits to stakeholders.

2. Dr.Sheelan Misra,

 Professor & HOD, Dept. of Management Studies.,

New horizon College.,

Bangaluru.

Dr.Sheelan Misra spoke on the various accreditation bodies in HE

40 Faculties from various colleges of Ballari District have attended this FDP 

.No	Year	Department	Download Files
1	1st Year Batch 2022-2023	MBA	Click Here
2	2nd Year Batch 2022-2023	MBA	Click Here
3	1st Year Batch 2020-2022	MBA	Click Here
4	2nd Year Batch 2019-2021	MBA	Click Here

Ballari Institute of Technology & Management, Ballari

Department of Management Studies

Research Centre Details